Please note that a quite similar domain name. Our domain name has the advantage of having a very easy connotation with the word? But has a stronger brandability, something which the generic domain such as? Because a generic word can hardly become a brand. You do not weaken your profit and loss account.
And thus your profit, because due to its relatively high cost its acquisition a capital expenditure and is finance from accumulated profits and is not a current expense item. You do not weaken your balance sheet. Because you book it as a capitalization, an intangible investment. You decrease one asset item? Cash and increase another asset item - intangible assets.
Now, think: would you like that your strongest business competitor buys this domain name and starts using it in the pizza market. Com unique best domain name for a brand of your pizza business" is in sale since Saturday, December 15, 2018. This item is in the category "Specialty Services\Web & Computer Services\Domain Names". The seller is "exportal-pl" and is located in Warszawa, MAZOWIECKIE.This item can be shipped worldwide.